AI and machine learning in today’s data centers
AI and machine learning have their genesis in science fiction and a revered, colorful history that stretches back to antiquity and forward to the present day. They are used across countless areas to make our daily lives better. For many enterprises, AI and machine learning are quickly populating their data centers as tools to help solve complex issues including prediction and optimization.
How can they boost efficiency and cut costs?
Deep learning, AI, and machine learning are tools that can analyze a vast amount of data, then locate patterns within that data and determine when these patterns might repeat in the future. AI and machine learning can model alternate configurations, boosting uptime and resiliency, locating opportunities for preventative maintenance, and targeting potential cybersecurity risks.
Data centers usually feature a wealth of resources and sensory instruments, supplying their operations with real-time and historical data on their overall performance and their environment. Optimizing resources and predicting and preventing downtime are important functions for AI and machine learning in data centers. By monitoring real-time performance data that regulates power management and system cooling, not only can AI and machine learning conserve and optimize their resources, but also predict where failure might occur in the data center. If they can locate where a failure is likely to occur, then preventative maintenance can be performed, and system downtime or a system outage can be prevented.
How Google used DeepMind to optimize their data centers’ cooling ability
In the article Smartening up: How AI and machine learning can help data centers, Peter Judge notes that beginning in 2014, Google’s data center engineer Jim Gao began using DeepMind technology as a recommendation engine. By 2016, a couple of neural networks had learned to predict future temperatures and give suggestions on how to proactively respond. This use of AI allowed Google to optimize the cooling of their Singapore facility, reducing the cost of the site’s cooling by 40% and saving 15% of the facility’s power utilization effectiveness (PUE).2
During 2018, Google applied the same approach used in their Singapore facility data center and created a self-driving data center cooling system where AI oversaw the data center’s operational settings alongside human oversight. With safety in mind, the bar was set for the automatic system to only reduce the cost of the cooling bill by 30 percent. Ultimately, the data center saw a “40% drop in the amount of energy needed to cool the facility [and achieved] the lowest [PUE] score in its history of 1.06".3
To predict how actions would affect energy consumption and determine the best choice for the future, the AI system used thousands of sensors and recorded snapshots every five minutes of the data center’s cooling system. The AI system then fed this information to a cloud-based AI system and selected what it believed was the best choice of action. This action was then forwarded to the data center where it was verified by that center’s human operators and, if the action was deemed safe, was performed.
Eventually, the AI learned to predict environmental changes and to take advantage of them. For example, the AI used chilly winter conditions to create colder water that reduced the energy needed for cooling the data center.
How AI and machine learning help businesses to understand their customers
Businesses are using AI and machine learning to analyze the vast amounts of customer information found throughout their business’ data centers. If the AI or machine learning software is connected with a customer relationship management (CRM) system, then they can locate and retrieve customer data that is otherwise not used by the CRM system. Ultimately, businesses could use AI and machine learning to create strategies for customer lead generation, boosting customer success and reducing customer churn.